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WH Smith Officially Opens 1st European InMotion store at Alicante-Elche Airport

WH Smith’s in-store range will include power banks and headphones as well as products for the home.

WH Smith InMotion Store Opens At Alicante Airport

WH Smith has officially opened its first European InMotion store at Alicante-Elche International Airport, Spain’s 5th largest airport. Located airside, the new store brings the InMotion customer service model to Europe for the first time. In 2018, InMotion was acquired by WH Smith PLC in a $198m deal. As the largest airport-based digital accessories retailer in North America, InMotion’s European expansion is an exciting development for both WH Smith and Alicante Airport. WH Smith says the store design reflects the principles of InMotion’s shops, including the ‘headphone bar’, which will allow customers to test products with their own devices before making a purchase and the in-store range will offer passengers all the products they would expect in a consumer electronics store ranging from power banks and adaptors to headphones and products for the home.

WH Smith InMotion Store In Alicante Airport

The new InMotion store in Alicante-Elche Airport will be staffed by a team of experts in the consumer electronic market, who have participated in a dedicated InMotion training programme to provide passengers with an excellent customer experience in Alicante. WH Smith Managing Director International Phil McNally, commented “The opening of our first InMotion store in Europe is a major step for us and demonstrates our ability to offer the InMotion brand to customers and landlords. We are keen to bring the unique capabilities of the InMotion brand in terms of product offer and customer service to a global audience. This exciting development marks the start of our expansion plans for the InMotion brand outside of the USA.”

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